Beck’s Blue Lemon x Martell Campbell

I had the opportunity to collaborate with the alcohol-free beer brand Beck’s Blue Lemon as part of their Stay Sharp campaign.

The Stay Sharp Guide

Together we teamed up to create a guide that looks at current trends for men combined with my own take on what it means to be a modern man of 2016.

The guide provides information on how to stay sharp this summer; highlighting fashion, lifestyle, food, nights out/in, drinking – and how drinking habits are changing, family and emotions.

In the guide I was able to share my tips and advice alongside research conducted by Beck’s Blue Lemon.

Make sure you check out the full guide above where I give my tips and advice on staying sharp this summer.


Photography by Victoria Metexas