The partnership will see Maurice Lacroix supporting the Movember 2013 campaign on a global scale. To mark this exciting partnership, Maurice Lacroix have created eleven limited edition versions of the Pontos, engraved with the 2013 Movember Moustache. One will be given as a prize to Movember’s international Man of Movember 2013, the ultimate accolade for any Mo bro.
Each year, one man is chosen from a global list of winners and is crowned International Man of Movember, becoming the face of the campaign. Each national ‘Man of Movember’ winner is voted for in their country’s Main Gala Parté. This is held at the end of November, by the world-renowned handlebar Moustache club.
The watches will be used to inspire and drive fundraising within the Maurice Lacroix Movember community. With the support of Movember’s CEO Adam Garone, the winner will be added to the brand’s list of friends on their website www.MauriceLacroix.com.
Maurice Lacroix’s synergy with Movember works on many levels. With both brands taking pride in constantly involving and interacting with their communities they create unique experiences.
Movember, the month formerly known as November, is when men around the world grow a moustache (with the support of the women in their lives), to raise awareness and funds for men’s health – specifically prostate cancer, testicular cancer and men’s mental health. The Movember journey began in 2003 with a few friends in a pub in Melbourne, Australia. The goal was simple – to create a campaign promoting the growth of the moustache among like-minded people and having fun along the way. It is about real men talking about real issues to help to change the face of men’s health. Movember now spans the globe with campaigns in 21 countries. Each Movember brings a dynamic approach whilst the serious undertone of what this charity actually stands for runs parallel.
More than 1.1 million men and women around the globe participated in Movember last year, raising a staggering $140 million. Movember directly funds global initiatives (such as the global action plan) and also partners with many leading national charities to design and implement projects.
To support this great cause Maurice Lacroix is creating a team at Movember.com to support men’s health by encouraging their community to grow moustaches for Movember.
In order to win one of the watches, all ‘Mo bros’ need to sign-up to the Mo’rice Lacroix team and start fundraising. Simply log on to Movember.com and enter the Mo’rice Lacroix team from your country – the time is now.